One fine day, you log into Facebook. Then, you stumbled upon a post where your favorite idol recommends a certain product that might aid your journey of life.
You, being a consumer, decided to purchase the product because it was used and endorsed by said celebrity.
THAT is the simplest form of influencer marketing. It is just one example of a strategy used by business people and entrepreneurs across every single existing industry called influencer marketing.
Influencer marketing is booming! More and more brands are realising the power of influential voices, especially with the increasing social media-driven world.
This particular marketing is not as simple as it sounds though. It is not as simple as throwing tons of money into a celebrity’s face, asking him or her to say nice things about your products, and get instant profit. It just does not work that way.
Influencer marketing is a strategy that revolves itself around an influential person. An influential person is basically someone who….influences other people…duh!
The marketing strategy is similar to social media marketing, only with a major upgrade by having an influencer added into a combo.
Influential people are generalised as people who are celebrities, well-known sports athletes, or even YouTube content creators. They are a mouthpiece; a person with online fame and an audience in a given industry.
Rather than focusing on marketing efforts and strategies around a target audience, influencer marketing is used to focus their energy on a particular person, which is the influencer.
Generally, the influencer has a large particular following on social media that may be a business owner’s potential buyers in the market.
As they are mostly active on social media websites, here is a free e-book that will allow you to tap into their heads.
To put this in an example, you are a small start-up company in Malaysia that designs and produce a new gaming mouse that is affordable which has the capabilities to compete with the very best out there.
You then managed to hook up with an influencer in that domain, a highly-skilled former esports athlete with a huge global fan base in Twitch.tv of over 100,000 viewers every time his live stream begins.
This live streamer tries on your gaming mouse in a video game and produced quality results. He then provided his review on it and models it in front of his audience.
The audiences are then highly influenced to purchase the gaming mouse you made and try it out for themselves. The live streamer influences his fans to buy your products.
Your influencer knows the audience much better than you do as they interact with them on a daily basis. Influencers already know what is going to resonate with the audience and what will turn them off.
Influencer marketing has been growing steadily across the years. Even though conventional methods of marketing are still useful, influencer marketing has been proven to gain traction faster and be more effective.
MARKETING IN ENTERTAINMENT SELLS, PEOPLE! DEAL WITH IT!
As social media giants frequently altering their algorithms, what is working on your brand today may not work anymore tomorrow. It is tedious to keep up with the changing digital marketing landscape.
Influencers already know what is working. They are constantly flowing with the time of keeping up to date on new developments of their particular industry.
When it comes to growing a brand’s awareness, as well as attracting particular targeted traffic into your website, influencer marketing is the way to go….for now.
For more information, as well as tips & tricks, you may consult our handy guide book that will provide you with more in-depth content in the digital marketing world.
If you’re greatly interested in finding an influencer to showcase and market your products feel free to give us a call for some help.
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