Several decades ago, the mainstream media like TV, Radio, Magazine and Newspaper were considered as the main source for people to get information, to be entertained with the available content. Back then, those platforms were getting a lot of attention by millions of people and advertisers flock in to reached and engaged with their target market.
Over time, the cost to advertised on such platform has gone beyond the reach for local businesses with a minimal budget. Heck, even the big brands also find it very challenging to maintain their budget on media buying.
Things have changed and evolved, Kodak the filmmaker no longer a consumer product. Nokia, once a giant name in the mobile phone industry now fell on their knees struggling to cater to the market that they used to capitalize. New tech coming in, and so does the new trend for the new generation.
That also includes social media platform from Friendster, Myspace to the hybrid version of them like Facebook, Instagram. Now such social platform the main attention for the majority of people.
With the social platform, local business owners could leverage and stay connected with the prospective customers or clients, and of course, the end result would be helping them to purchase your offering.
However, without proper setup and constant maintenance, the result will not be encouraging. Hence, having a team will be dedicated their and effort to built and enhance the relationship with fellow netizens.
The following are among the top 7 benefits and advantages of having a social media team to complement your marketing strategy.