1. Be Personal – use a more casual tone
2. Visual – embrace images, GIFs, video
3. Ask & Answer – ask questions and/or solve problems
4. K.I.S.S. – keep it simple and short
5. Font In – be consistent with your type, larger headlines
1. Be Personal – use a more casual tone
2. Visual – embrace images, GIFs, video
3. Ask & Answer – ask questions and/or solve problems
4. K.I.S.S. – keep it simple and short
5. Font In – be consistent with your type, larger headlines